Monday, February 23, 2009

Wall Street Journal Formula

Parents, children looking ahead to summer camp
http://www.baltimoresun.com/news/local/baltimore_county/bal-md.camps23feb23,0,1132848.story

This article follows the Wall Street Journal formula as it begins with an anecdotal lead about Dori Zvili. The nutgraph comes either the third or fifth paragraph down and is the main point of the story. Why the Zvili family matters is answered in the nut graph. The article then builds the story with facts and quotes. At the end the story is circled back to the Zvili family members.

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