Summary Lead
Summary leads often include the 5 W's and an H. When introducing a feature story they focus on what is coming next. It can include details, but it's goal is to tempt the reader to read more. A summary lead might add description to try to set a scene for the reader. The summary lead is usually the first choice for feature writers.
Feature Lead
An alternative to the summary lead is the feature lead. It comes in a wide range of styles. For instance, the anecdotal lead starts with a specific example. The author needs to find the major point in the story to hightlight the article with an anechdote in the beginning. The narrative lead is similar to this but typically runs longer with dialogue or quotes to set up the scene. Descriptive leads include details that support the main point of the story. Question leads are used to pose a question of widespread interest or one that completely catches readers off guard.
Example of a
Descriptive Lead"Isla Fisher plays Rebecca Bloomwood, the title character in Confessions of a Shopaholic, as a woman whose hand-eye coordination works at top speed only when she's grabbing for a sale item. The funny idea behind her performance is that she's so distracted by hot dreams of buying stylish goods for bargain prices that she can't keep brain and body working together."
Example of an
Anecdoctal Lead"Fox has a new and improved dream girl for the Friday-night fantasies of teenage boys, and she arrives tonight wearing a hey-look-me-over, super-short dress - the perfect model of female allure and submission."